FOR IMMEDIATE RELEASE
Date: May 29, 2007
Contact: Altico Advisors
  Marcia Nita Doron
  Marketing Director
  508-485-5588 ext. 107
  mdoron@AlticoAdvisors.com
  www.AlticoAdvisors.com

Altico Sponsors Dynamics CRM Webinar:
A Day in the Life of a Sales Exec

Marlborough, MA – May 29, 2007 – Earlier this month, Altico Advisors (www.AlticoAdvisors.com), a Microsoft Certified Partner, provided an opportunity for 50 sales professionals to Experience Microsoft Dynamics CRM during a one-hour Web seminar entitled “A Day in the Life of a Sales Exec.”  While most CRM systems address three business areas – sales, marketing, and service, this presentation focused exclusively on Sales Force Automation (aka SFA).  Participants walked through the live application and saw how a  Sales Executive would use CRM to organize the day and get the job done, from the first cup of morning coffee, through pipeline reviews with the sales reps, to the last call of the day placed to a prospect on the verge of making a purchase decision.

The live scenario presentation zeroed in on some essential elements of Sales Force Automation that Dynamics CRM streamlines and automates with alerts and work flows:

• Tracking leads, prospects, and opportunities
• Real time sales data
• Pipeline management
• Generating quotes and orders

The featured speaker was Altico’s CRM specialist, Tracy Jones, a veteran user of CRM systems. Participants saw the familiar look and feel of the Microsoft CRM Outlook client, the Web access, the ease of navigation, the simplicity of customization, report generation, and search queries, among other features.      
 
Participants were so engaged in the question and answer period at the end of the presentation that the session was extended for an extra half hour.  A link to the entire 90-minute event can be found on the Altico Advisors Web site. 

About Altico Advisors
Headquartered in Massachusetts, Altico Advisors implements and supports business, financial, and customer management software solutions for mid-market companies throughout New England.  Altico is a Microsoft Certified Partner specializing in Microsoft Dynamics GP (Great Plains) and CRM systems for manufacturing, distribution, software development and service companies.  In addition, Altico provides a wide variety of consulting and advisory services, such as outsourced financial services, business and IT strategy alignment, software selection, and business analytics. www.AlticoAdvisors.com